Creative Direction, Website Design, Icon Design
PMAS Website Redesign
Project Overview
The Problem
When I took on the project most of the discovery and wireframing had been completed but the brand identity and creative direction were very vague. No colors, styles, etc. There was a lot of flexibility to define the brand visuals and incorporate that into the rest of the assets as it was developed.
The Solution
Through multiple iterations and discovery sessions we were able to land on a strong visual identity for the brand and apply that across a revamped web presence.
Desktop and Mobile design and prototyping in Adobe XD
