Stop being “just A designer” and start leading with strategy
A weekly newsletter for designers who want to think more strategically, lead conversations with confidence, and get paid for their expertise.
Because “make it pop” is not a real design direction
Learn how to lead client conversations, connect design to business results, and make the shift to a Strategic Designer.
Practical frameworks and tools tools to lead with clarity
Mindset shifts that help you move beyond task-taker thinking
Stories and examples that show you how strategic designers win better clients, jobs, and opportunities
ABOUT
Strategy Meets Creative
I’m Matt Simon, a designer who used to feel stuck as “just the executor.” I would take orders, make things look nice, and hope the client was happy.
What changed everything was learning to think strategically. I started asking better questions, shaping the message, and leading conversations instead of waiting for direction.
Now my work is not just about design deliverables. It is about helping businesses hit their goals. And I want to help other designers make that same shift.
👉 Join The Strategic Designer Newsletter!
Do not stay stuck as “just the designer.” Join 100’s of other designers who are learning how to think and lead like a Strategic Designer.
