Creative Direction, Branding, Web Design, Social Media
Air Lift Performance Brand Refresh
Overview
Air Lift Performance, a leader in air suspension systems, needed a refreshed brand identity to elevate its market presence and resonate more strongly with its target audience. As the brand evolved, it became crucial to develop a visual system that was bold, scalable, and cohesive, while staying true to the original identity that customers recognized and trusted.
Client: Air Lift Performance
Project: Brand Refresh
Employer: Air Lift Company
Year: 2022
Challenge:
The primary challenge was to refresh the brand in a way that felt modern and elevated without losing the brand equity built over the years. The existing identity had a strong foundation, but it lacked the flexibility needed for today’s digital and physical touchpoints. The goal was to create a unified brand system that could extend across multiple platforms—digital, print, and apparel—while ensuring consistency across all campaigns.
Solution:
This is a concept for the Air Lift Performance brand identity. As the Creative Experience Manager I was asked to create an updated logo for a brand refresh. Air Lift Performance is the leading air ride and air management systems for lowered and performance vehicles.
By the end of this project, we had the core pieces of a distinct identity that resonate with the audience in a clear, compelling, and convincing way.
Results:
The refreshed Air Lift Performance brand identity delivered a more polished and cohesive look that resonated with both existing customers and new audiences. The new visual system was bold yet familiar, maintaining the brand’s heritage while adapting to modern marketing needs. The refresh also ensured consistency across all campaigns, from digital ads to physical merchandise.
Impact:
Elevated Brand Perception: The new identity strengthened Air Lift Performance’s position as an innovative leader in the automotive performance industry.
Increased Consistency: The cohesive visual system allowed for seamless integration across all brand assets, ensuring that every touchpoint reflected the same high-quality look and feel.
Scalability: The brand refresh allowed for better scalability across digital and print platforms, ensuring a strong brand presence no matter the format.
