Creative Direction, Brand Identity, Logo Design
Content Repurposing Roadmap
Content Repurposing Roadmap is an online course designed to help marketers distribute their content effectively and get noticed by their target audience.
Brand Strategy
Problem:
The target audience of Content Repurposing Roadmap consists of marketers who have valuable content but struggle to make an impact with it. They need help with distribution, but they don't know how to go about it. The challenge was to create a brand identity that would resonate with this audience and communicate the essence of the course in a clear and compelling way.
Solution:
To tackle this challenge, I focused on the course's key pillars of Reuse, Recycle, and Repurpose. These concepts were central to the course and formed the basis of the brand strategy. By creating a visual identity that clearly communicated these concepts, I was able to create a brand that resonated with the target audience and effectively conveyed the course's purpose.
Logo
The logo features a stylized "C" with three revolving arrows, representing these pillars. The revolving arrows also symbolize the idea of reusing and repurposing content, instead of constantly creating new content.
Visual Identity
To create a consistent and recognizable look for Content Repurposing Roadmap, I developed a visual identity that extended beyond the logo.
I chose a fresh and vibrant green color as the primary color for the brand, as it represents growth, renewal, and sustainability - all values that are central to the course.
For typography, we chose a modern sans-serif font that was easy to read and reflected the course's modern and forward-thinking approach. I also used bold typography to highlight key messages and calls to action, making them stand out to potential customers.
Visual touchPoints
In terms of touchpoints, the fresh green color and typography have been used across all digital and physical assets. This includes the website, social media profiles, email marketing campaigns, and physical goods like stickers and shirts.
On the website, the fresh green color is used as the primary accent color, helping to draw attention to important elements like buttons and calls to action. Bold typography is used to highlight key messaging and guide the user through the content.
Overall, the visual identity of Content Repurposing Roadmap has been designed to be consistent, recognizable, and reflective of the course's values and key messaging.
In the end we were able to create a cohesive and effective visual identity that helps to build trust and credibility with the audience.
