Vector Brand Evolution
Vector turns buyer signals into contact-level ad targeting, helping sales and marketing teams reach real people instead of anonymous clicks. I came on as a fractional designer to help evolve the brand as the company scaled, building out landing pages, digital ads, social graphics, and more.
The brand already had a fun, slightly irreverent personality (hello, ghost mascot), and the goal was to keep that energy while giving it more range.
Bright gradients, bold type, and playful illustration carried across everything from the homepage to paid social, making dense B2B messaging feel a lot more approachable.
