Creative Direction, Branding, Web Design, Social Media
Delta Dance Connection
Delta Dance Connection, is on a mission to empower children and adults of all ages to become confident, creative, and well-rounded dancers, artists, and human beings.
Brand Strategy
Delta Dance Connection, LLC partners with Delta Township Parks and Recreation to provide quality developmentally appropriate dance education with a focus on artistic expression and fostering community.
The Problem
While going through a rebrand Delta Dance Connection was looking to establish their brand as something different in the local dance scene.
The Solution
This was the first website for Delta Dance Connection, and as a driving vehicle to communicate their new brand and mission, it was essential to create a final design in Adobe XD and eventually in Squarespace that was seamless with the brand vision and plan for scaling the site in the future.
Logo & Visual Identity
To achieve their goal, DDC worked with me to develop a modern and memorable logo. The resulting design features a dancer in motion within a circular badge, with the company name and tagline surrounding it.
The logo is simple yet striking, and the use of the dancer in motion emphasizes the company's commitment to artistic expression and movement.
DDC's color palette is teal and white with a purple accent. The teal color conveys a sense of calmness and stability, while the purple adds a pop of vibrancy and energy. The use of white gives the brand a clean and modern feel. These colors are used consistently across all touchpoints, from the website to social media to physical materials like stickers and merchandise.
Web Design
DDC's website, designed in Adobe XD and later built on Squarespace, reflects the brand's visual identity and messaging. The site is clean, modern, and easy to navigate, with ample use of white space and high-quality images.
The site's structure emphasizes DDC's various dance programs, allowing potential customers to quickly and easily find the information they need. The use of a responsive design ensures that the site looks great on all devices, from desktop to mobile.
Overall, DDC's new visual identity and web design have helped the company establish itself as a unique and innovative player in the local dance scene.
