Creative Direction, Web Design
Hillcrest
Farms
Hillcrest Farms is a local farm located in Eaton Rapids, Michigan, offering farm fresh produce through their CSA program and farmers markets.
Brand Strategy
I recently had the pleasure of working with Mark Kastner, owner of Hillcrest Farms in Eaton Rapids, Michigan, on a project to redesign their website. The goal of the project was to increase lead generation for their farm CSA and farmers markets.
I was excited to collaborate with Mark Kastner, the owner of Hillcrest Farms. Mark was passionate about his farm and wanted to showcase the hard work and dedication that goes into producing fresh, local produce.
We started by identifying the key elements that we wanted to feature on the website - the CSA program, farmers markets, and the farm itself. We then created a sitemap and wireframes to organize the content and structure of the website.
Web Design
The website redesign included several key features, such as a clear call-to-action for signing up for the farm CSA, an updated market locator, and an easy-to-navigate menu showcasing the farm's various products. I also incorporated customer testimonials and reviews throughout the site to help build trust with potential customers.
The website was built using Squarespace, which allowed for easy updates and maintenance. I provided training to Mark on how to update the site and make changes as needed.
Overall, I am proud to have played a role in helping Hillcrest Farms achieve their business goals through a successful website redesign.
