Questionnaire — Matt Simon

Design Questionnaire

To help me understand your business and your design needs better, I've created this questionnaire for you to fill out. Your answers will provide me with valuable insights and guide my design process, so that I can create a visual identity that truly reflects your brand and resonates with your target audience

Name

First Name

Last Name

Tell me about your business.

What does your company do? Tell me about your product / service? What makes you unique?

How can I help you?

What are you currently looking for, and why?

What’s the goal / purpose of this project?

How will you define the success of this project?

What would be the best result of this project, in your opinion?

Who is the target audience for this project?

What do they do for a living? What are their values? What is their most basic problem, that you have the solution for?

Who are your main competitors? What do you like or dislike about their approach to branding?

This allows me to better understand your market and competition. I want to make sure to steer away from a visual identity that is too similar to theirs. You have a unique brand, and I want to make sure we stay true to that.

Describe what your brand stands for.

List 3-5 descriptive words. Ex: honest, quirky, adaptable, smart, relevant, etc.

What areas of your current brand do you want to keep, if any at all?

Please explain.

Do you have a deadline or time frame you’re trying to complete this project within?

What is your budget for this project?